Raikirikai

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Week 10- Industry and creativity

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Week 10 was my favourite lecture, as we had a guest speaker Simon Allen, who had a career 3d modelling. He had worked for pixar and achieved his dream of working for George Lucas and Lucas arts. Allen showed us the great works of Ralph McQuarrie, the concept artis for Star wars. Allen had worked for Pixar, and had worked on such titles as Ratatouille, Wall-E, UP and Toy Story 3. He highlighted the importance of Finance, creative, and technical expertise within the creative collaboration process; without one, the others will likely fail. The creator process of putting together a massive project involves time, meeting directors, animatics, filming reference 100times (themselves mostly), acting movements, and exaggerated poses. Allen went on to highlight the importance that a workplace should be about creating a safe environment to be open to emotion and creative ideas. In a creative workspace, employees and colleages should be collborating in the same way that you would be with friends; relaxed. For example, Pixar had a policy of never saying no, and some work places try to create areas where people will congregate.

 

Tutorial

During our tutorial, we created a playdough sculpture and had a attempt at collaborative creativity. For our group collaboration we proposed a pitch to screen Australia for kids program. It would be a feature length film about a magical oven that turns playdough food into real food. Late at night, under a bed, toys gather at aplaydough food restaurant. However, one day the oven breaks and the character must go on a search to discover the replacement part for the oven. After a long quest, its discovered the secret missing part was secretly the power of love (*cough). We were estimating a production length of four years, $100 million budget with a three fold turnaround, and we would be using clay animation =P

 

Reading

This weeks reading by John Lasseter highlighted seven creative principles that have helped him realize success within the animation industry, particuly with work at Disney and Pixar.

1. Never come up with 1 idea

Lasseter makes a point of always pitching or working with three really good ideas (Ries, 2009). Its essential that you have three really good ideas that you cannot decide on, and when it comes time to pick which one to use, you will realize which one is best (Ries, 2009).

2. remember the first laugh

A big problem with ideas that you’ve been holding onto for a while is a diversion from its original emotion (Ries, 2009). For example a really funny joke may get old and unfunny during the creative process, so in order to cherish its impact, you must take note of how you felt at the moment of creation (Ries, 2009).

3.quality is a great business plan, period

In any creative industry, a business built around quality is a successful one (Ries, 2009). The audience understands this, but many managers fail to realize it (Ries, 2009).

4. its all about the team

The team must endevor to be honest, direct, and strive to foster one another (Ries, 2009).

5. fun invokes creativity, not competition

The creative process must be though of as a form of play (Ries, 2009).

6.creative output always reflects the person on top

Poor management will harm the creative process, so its essential that management doesnt project their bad moods onto the workforce (Ries, 2009). A workplace needs to be relaxed and at ease to foster the play of ideas between creative individuals (Ries, 2009).

7.surround yourself with creative people you trust

You have to have trust in each individuals abilities, skills and opinions (Ries, 2009). “Yes men” are useless and will harm the creative product (Ries, 2009).

 

Reis, D. (2009). John Lasseter’s Seven Creative Principles. Bangkok Post.

Retrieved From:  http://blackboard.ecu.edu.au/bbcswebdav/pid-3207606-dt-content-rid-

2990804_1/courses/CCA1103.2014.1.METRO/lasseterprinciples.pdf[/embed]

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